香港科技大学市场营销博士
香港中文大学市场营销硕士
香港科技大学信息系统学&市场营销双学士

洪伟萍教授，香港科技大学市场营销博士，香港中文大学深圳校长学者，国际市场营销期刊（IJRM）的共同主编。主要研究领域：消费者判断与决策、利社会行为。曾任职于新加坡国立大学，复旦大学。

1. "Creative Thinking Facilitates Perspective Taking",Yang, Zheshuai and Iris W. Hung,Journal of Personality and Social Psychology,120(2), 278–299,2021

2. "Leading IJRM on the path to prominence",Kannan, P. K., Hung, Iris W., Reinartz, Werner, and Stephen, Andrew ,International Journal of Research in Marketing,36(1), 1-2,2019

3. "Mirror, Mirror on the Retail Wall:Self focused Attention Promotes Reliance on Feelings in Consumer Decisions",Chang, H. Hannah and Iris W. Hung,Journal of Marketing Research,55, 4, 586-99,2018-8

4. “Effects of Self Relevant Perspective Taking on The Impact of Persuasive Appeals”,Hung, Iris W. and Robert S. Wyer Jr.,Personality and Social Psychology Bulletin,40, 402 14,2014

5. “Lenses of the Heart: How Actor s’ Vs.Observers’ Perspectives Influence Emotional Experiences”,Hung, Iris W. and Anirban Mukhopadhyay,Journal of Consumer Research,38(6), 1103 15,2012

6. “Relaxation increases Monetary Valuations”,Pham , Michel T., Iris Hung and Gerald J. Gorn,Journal of Marketing Research,48(5), 814-26,2011

7. “From Firm Muscles to Firmed Willpower:Understanding The Role of Embodied Cognition in Self-Regulation",Hung, Iris W. an d Apa rna A. Labroo,Journal of Consum er Research,37(6), 1046-64,2011

8. “Shaping Consumer Imaginations: The Role of Self focused Attention in Product Evaluations",Hung, Iris W. and Robert S. Wyer, Jr.,Journal of Marketing Research,48(2),381-92,2011

9. "Difference s in Perspective s and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial",Hung, Iris W. and Robert S. Wyer, Jr.,Journal of Marketing Research,46(3), 421-34,2009

10. "The impact of implicit theories on responses to problem-solving print advertisements",Iris W. Hung and Robert S. Wyer, Jr. ,Journal of Consumer Psychology,18(3) 223-235,2008

11. Visual and Verbal Processing Strategies in Comprehension and Judgment,Wyer, Robert S. Jr., Iris W. Hung and Yuwei Jiang,Journal of Consumer Psychology,18(4), 244-57 ,2008

12. “Further Consideration of Fundamental Issues in Visual and Verbal Information Processing: A Response to Commentaries”,Wyer, Robert S. Jr., Yuwei Jian g, and Iris W. Hung ,Journal of Consumer Psychology,18 (4), 276-80,2008